Premiére Vision Paris cancels the physical edition of its show and reinforces digital show


Throughout the past few months Première Vision was organizing the September edition of Première Vision Paris, to support the fashion industry in the face of the unprecedented Coronavirus crisis, while guaranteeing all the requisite health and safety conditions. Encouraged by the indications of an improved health situation, and by the opening up of Europe after the lockdown, as well as by an increase in visitor pre-registrations in recent weeks, Première Vision had initially opted to maintain the physical edition of its Paris show this 15 and 16 September.

Première Vision

However, recent decisions by the French government banning the resumption of events of more than 5,000 people until after 31 October, along with new travel restrictions in many countries and the resurgence of an increased health risk, have led Première Vision to cancel the physical show at Paris Nord Villepinte in favor of an exclusively virtual format, the Digital Show. This format confirms the industry's accelerated embrace of digital initiatives, which have been truly catalyzed by the health crisis.

The Digital Show debuted online at the Première Vision Marketplace this past 10 July. It will now fully take over the reins for the show, and will feature 1,588 e-shops, over 20,000 listed products and 8 product universes: Fabrics, Leather, Accessories, Yarns, Denim, Smart Creation, Designs, Manufacturing.

Since mid-March, the Marketplace has been available at no charge to Première Vision Paris exhibitors, allowing them to freely integrate their collections into their e-shops with no limit on the number of products presented, and no obligations in terms of commitment or duration.

The digital catalog offers activated client/supplier contact tools to facilitate direct contact and remote sales discussions and transactions. Company profiles can integrate multimedia content - videos, images, texts, etc., to enliven the presentations of exhibitors’ business activities.

New digital forums: the Première Vision fashion team has selected the season’s most creative and representative products from the exhibitors’ collections. These will be showcased in each company’s online shop, and promoted in the Marketplace’s online Magazine.

The entire autumn/winter 2021-2022 season can be found under the Magazine heading on the Marketplace website. «The Futures of Fashion» is an exclusive program of 20 digital events to follow online to analyze and decode both the season and the industry’s coming challenges: inspirational fashion seminars, conferences and webinars dedicated to the future of fashion...

The digital show will take place on 15 and 16 September, however, the exhibitors’ collections will remain online throughout the season.

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Silvia Kabaivanova

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 20 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on sustainable fashion and innovations, custom fashion and print on demand services. Silvia is a Chairman of Bulgarian Fashion Association. You can reach her at

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