PARSONS SCHOOL OF DESIGN partners with ROBLOX
Parsons School of Design - The New School is joining forces with Roblox to revolutionize digital fashion education. Students will work with Roblox designers to create items that will be sold both physically at Parsons and digitally on Roblox's avatar marketplace.
Roblox – A Pioneer in Avatar Fashion
The partnership also involves a Metaverse Fashion Trends report, which examines how digital fashion affects the physical world. Gen Z's engagement with platforms like Roblox shows the growing influence of metaverse trends on fashion.
The collaboration emphasizes the significance of digital self-expression for Gen Z and the role of technology in making fashion design more accessible. Furthermore, the partnership aims to inspire the next generation of fashion designers to explore new creative possibilities in the metaverse.
As digital fashion becomes more prominent, designers need to learn how to create in 3D and discover new opportunities. The partnership highlights the convergence of fashion and technology, as the metaverse changes the conventional notions of fashion. There are already many fashion brands that are experimenting with digital fashion, such as Louis Vuitton's NFT collection, Nike's dot.swoosh, and Balmain's Unicorn sneaker.
The alliance also indicates a shift towards democratizing the creative profession through technology and innovation. With the younger generation embracing digital trends, the collaboration opens up new horizons for a future without boundaries.
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