Burberry will show its Spring/Summer 2010 collection in London

The British fashion house has decided to present its Burberry Prorsum in the UK capital rather than in Milan, as is usual, to mark the 25th anniversary of London Fashion Week.

Burberry creative director Christopher Bailey told WWD: "London is our home - it's the heart of this global luxury brand and the centre of all our creativity.

"We are so excited to be showing during London Fashion Week and particularly to be part of its historic 25th anniversary. We are incredibly proud of our Britishness and this is really a wonderful opportunity to celebrate that in our home city."

Burberry will close the renowned event on September 22. After the show, the label will hold a special celebratory party at their headquarters in the city.

The British fashion house has seen a resurgence in popularity of late.

After showing an updated version of its trademark black, white and red check during the Spring/Summer 06 runway shows, a host of celebrities have become fans of the label.

Model Agyness Deyn wore a Burberry gown to the recent Metropolitan Museum of Art's Costume Institute Gala, while Jennifer Aniston chose the label for the British premiere of her movie 'Marley and Me' earlier this year.

Burberry will show its Spring/Summer 2010 collection in London

Photo: Burberry - Collection Spring/Summer 2009
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Tags:Burberry, collection, fashion, spring, summer, 2010, fashion house, designers, show

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