Scarlett Johansson is the face of Mango

The 24-year-old actress will appear in the Spanish retailer's Autumn/Winter 09 advertising campaigns, taking over from her 'Vicky Cristina Barcelona' co-star Penelope Cruz who has worked with the firm for four seasons.

Mango said: "Scarlett has an extraordinary personality - fun, young. She's Mango's ideal urban woman, independent and cosmopolitan."

Although the launch date of the campaign is yet to be announced, it has already been shot by photographer Mario Sorrenti in Los Angeles.

Other stars who have worked with the brand include Milla Jovovich, Lizzy Jagger, Naomi Campbell, Eva Herzigova and Claudia Schiffer.

It is the latest in a string of campaigns Scarlett has fronted.

She is currently the face of Dolce and Gabbana's luxury make-up range, and has also teamed up with Moet and Chandon and Louis Vuitton.

In the make-up campaign, Scarlett was styled as Marilyn Monroe and was seen reclining on a bed in a corset with blonde hair teased into curls and sporting a slash of bright red lipstick.

She said: "Marilyn Monroe is the ideal Dolce and Gabbana woman, the iconic blonde. It was fun to create. I'm kind of buxom. I love red lipstick and I love a good lip."