Vilebrequin's First Boutique In Bulgaria

The world-famous French fashion brand for male beach wear Vilebrequin opened its long-awaited first luxury boutique in Bulgaria. The official guests and fans of the brand gathered in the“Marina Dinevi” yacht bay in the Sveti Vlas resort for a stylish party in the spirit of Saint Tropez. In a refined atmosphere and the music of a saxophone the guest were sipping shiny champagne in combination with unconventional food specialties. To honor the great opening came Katia Duneva, business woman Petia Staevska, Planet TV's anchor Simona Pyrvanova, , singer AnnG and three of the most handsome men in Bulgaria- Nedelcho Todorov, Ali Aliev and Lychezar Ivanov. During the part the boutique's first purchase was made by Petyr Petrov – manager of “Dinevi” resort and his son Petyr Jr. Among the guests were also the manager of “Esne Clinic” Dr Ilio Stoianov and the much-talked about dermatologist Dr Radina Denkova, Erik and Maria Tepelikian- importers of Chopard jewelery, and Victoria Kesarovska- owner of “Victoria Spa” Spa Resorts. Hosts Ivo and Stoyan Hristovi also welcomed their new business partners the brothers Jordan and Dinko Denevi, who arrived in the company of their always elegant wives.

The event was opened by Mr Ivo Hristov- General Director of the official importer Vas Reserve and Mr Gustavo Prestes- representative for Vilebrequin who arrived in Bulgaria especially for the opening of the boutique. One of the most popular collections of the brand “Like father, like son” was presented by a non-standard concept of “living” paintings symbolizing the father-son bond. The six-times rally champion and his six-years old son Ricko; Ivo Ivanov – the “Deal or no deal” assistant and little Angel; Mr Bulgaria 2005- Rumen Georgiev with ten-year-old Ivan reenacted precious moments between fathers and sons and demonstrated the spirit of the brand- casual luxury, style and comfort. Beauty studio “Helen” - Grand Hotel “Oasis” handled the vision of the models.

For Bulgaria the official and only importer and representative of Vilebrequin is Vas Reserv company. Vilebrequin is an established brand all over the world with 60 shops on the most refined streets of luxury in cities like Paris, Saint Tropez, Rome, New York, Hong Kong and Beverly Hills. Although the company relentlessly follows its first aim of manufacturing male beachwear, in 1996 Vilebrequin expanded its portfolio with the launching of array of clothing (shirts, pants, shorts) and accessories (beach towels and hats).