Viewers chose the most dignified married Bulgarian to present our country in the world competition "Mrs World" 2010.

Iva Shtereva  is the lady, voted by the viewers of NTV to present our country in the world competition "Mrs World" 2010 in Korea.

She participated in the National campaign for most dignified married Bulgarian organized by Yanenka Lyutzkanova "Mrs. Bulgaria World 2003", Svetoslav Yordanov, director of Mrs. World for Bulgaria and Dr. Rumyana Marinova - "Mrs. Globe 2004" .

The winner, Iva, is from Sofia, owmer of a beauty saloon and mother of 14 year-old son.

Mirela Ninchova, owner of SSG, gave her unique gold griffin with black diamonds handmade specially for the beauty.

The ten contenders shined out on the scene of the show "Na kafe" with the elegant dresses of fashion house "Romantika", prepared specially for the final of the show from designer Sofia Borisova. The ladies received gifts from "Golden Rose", which took care of their modern look, and a special collection of wines from winery "Dragomir".

As the first and second runner-up viewers determined the financier Vanya Boyadjieva and the hairdresser Catherine Roth.


Professional photosession of the beauties shoot photographer Zdravko Dimov.

The campaign was held with the media partnership of the show "Na kafe" and "Club News". Friendly hosts of the event were Best Western City Hotel Sofia.