Ralph Lauren launches UK shopping website

Polo Ralph Lauren has announced that it will further extend its e-commerce reach with the launch of Ralphlauren.com in the UK.

The site will offer consumers a UK destination to buy the clothes brand online. Previously, it was not possible to buy Ralph Lauren goods this way unless the customer had a US address. All of Ralph Lauren’s lines will be available to purchase, including menswear, womenswear, childrenswear and the home collection.

The brand new site also has a style guide - with tips on how to accessorise signature Ralph Lauren looks, as well as runway show footage and celebrity interviews.