Ralph Lauren launches UK shopping website
Polo Ralph Lauren has announced that it will further extend its e-commerce reach with the launch of Ralphlauren.com in the UK.
The site will offer consumers a UK destination to buy the clothes brand online. Previously, it was not possible to buy Ralph Lauren goods this way unless the customer had a US address. All of Ralph Lauren’s lines will be available to purchase, including menswear, womenswear, childrenswear and the home collection.
The brand new site also has a style guide - with tips on how to accessorise signature Ralph Lauren looks, as well as runway show footage and celebrity interviews.
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