Marks & Spencer launched first ever carbon neutral bra
Marks & Spencer has launched the high street's first ever carbon neutral bra – part of the new Autograph Leaves lingerie collection.
The Carbon Trust Footprinting Certification Company has calculated and independently certified the footprint of the entire Autograph Leaves collection, which includes four styles of bra, three knickers and a set of suspenders. The calculation takes into account each item's complete life cycle - from component manufacture to transportation and even the energy customers use washing and drying their underwear.
The collection was manufactured at the M&S eco-model factory in Thurulie, Sri Lanka. The innovative renewable energy features and reduced waste initiatives implemented at this site have helped reduce the carbon intensity of the energy used by an estimated 33%, compared to typical factory production.
The representative of the Marks & Spencer Mike Berry said the brand will try to produce other carbon-neutral clothes in the future and expects other companies to follow their model.
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