R&B singer Rita Ora is the new face of Madonna`s "Material Girl" fashion line

Rita Ora, 22-year-old British singer of Albanian origin, signed contract for half million dollar with Madonna's fashion label 'Material Girl'.

Madonna's daughter, Lourdes,has been a fan of Rita for a while and has been to many of her performances. So Lourdes persuaded her mum to see Ora.

Rita jumped at the chance because she really likes the Queen Of Pop and also hopes it will help her crack the USA in the same way she did in the UK.

The singer has already shot campaign photos for the label.

Photo: BGNES