The Alexander Wang H&M collection debuts on the runway in New York
The event was full-on energy from the beginning, with free runners using the show’s set for a parkour performance to kick off the show. They were celebrated by an audience waving foam boxing gloves and wearing athletic tanks for Team Wang and Team H&M. The global H&M audience was invited to participate through a live stream hosted on hm.com and alexanderwang.com.
In addition to the crowd of celebrities and fashion industry press, fans of both brands attended. They had won invites to the launch event through a golden ticket initiative via vending machines, held in selected H&M stores around New York.
“Tonight’s event for the launch of Alexander Wang x H&M was about high energy and a full experience that goes beyond fashion; from the attitude and speed of the show, to the pop-up store in a locker-room setting, and the performances by Missy Elliott and Sharaya J at the after party,” says Alexander Wang.
“I wanted for everyone to be able to just let go and have fun and hopefully we achieved that tonight.”
“The collection is hot. It’s fly, it’s edgy, it’s everything. I love it,” says Mary J. Blige.
“I love Alexander. I love how he takes street clothes and turns them into fashion. It’s great how H&M’s collaborations make designer fashion on a scale that people can afford,” says Jessica Chastain.
Photos and information: hm.com
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