ARISTON S got together Jeni Jivkova and Gala
For the first time one Bulgarian fashion brand, namely ARISTON S, dared to get together so much famous people among the Bulgarian high life and also provoked so big media interest. During the press conference Nikolay Sinabov, the General Manager, announced the forthcoming company projects. He proclaims the intention to work together with the top-designer Jeni Jivkova and Gala – the fascinating top-leading face of „You have mail“ show on Nova TV.
While Jeni Jivkova is managed in designing the new Autumn-Winter collection with the trade mark Ariston S, Gala will take the position of the new advertising face for the Spring-Summer season of 2007. She will step into the shoes of the not less charming ex-deputy Yuliana Doncheva. The trend of top trade marks to bind their names with top designers projects ans celebrities is especially popular lately. Only time will tell if this venture will prove itself successful for the Bulgarian fashion as well. Until then we will await for the new projects of Ariadton S – the first fashion-involved Bulgarian company which has no objection to „steal“ the ideas of top fashion subjects.
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