Dsquared designers will dress up Bulgarian folk-singer Joro for his videos

Dean and Dan Caten choose Bulgarian folk-singer Joro to be the face of Dsquared for Bulgaria. Two designers of the world famous fashion house met Joro at a fashion event in Milan. The brand is new for the Bulgarian market. 'At the beginning I didn't recognize them. They asked me if I'm a model and am I interested to make some photos for a billboard for their brand. I told them I'm a singer and they were really interested', says Joro.