From “zipper” to Facebook shop:The workshops at h+h cologne 2020

Good products? Competent advice? This is what customers expect today. What brick-and-mortar retailers can offer the handicraft sector in addition in order to survive the competition – this will once again be the focus of the h+h cologne workshops in 2020. At the world’s leading trade fair for the sector, trade visitors will hear expert speakers talk about which tools, marketing measures and new trends can be used to retain their customer base and even gain new target groups.