Tag: London 2012
Adidas and Stella McCartney officially launching The Kit - exclusive Olympic collection designed specially for Team GB. The collection design is inspired by the British flag. “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way", says Stella. She has accounted for everything, right down to the smallest of details.