Campari unveiled its 2012 calendar entitled "It’s the end of the world, baby!

Yesterday Campari officially released the 2012 Campari Calendar images at an exclusive event held in Milan. The calendar star is the international supermodel Milla Jovovich, the photographer - Dimitri Daniloff.

Entitled It’s the end of the world, baby!, this year’s Campari Calendar takes its inspiration from the buzz around the prediction that, according to the ancient Mayan culture, the world as we know will end on 21st December 2012 and enter a transformative period. Campari takes a positive look at intriguing theories, and presents them visually in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.