adidas has created a video game and partnered with Snapchat

adidas has partnered with Snapchat to launch its new 8-BIT cleats and for the first -time consumers can purchase the cleats within Snapchat. The launch of a baseball cleat within a video game is also a premiere. Debuting on MLB: The Show, the video game-inspired 8-BIT collection is designed for the MLB Playoffs.