WOOLRICH celebrates 190th anniversary with special installation at Pitti Uomo 97

In honour of the brand’s 190th year, Woolrich returns to Pitti Uomo 97 with The Ultimate Woolrich Experience at La Dogana in Florence. Three installation rooms will provide a unique, immersive experience exploring the multifaceted Woolrich universe and premiering the Woolrich Arctic Capsule, a tribute to the evolution of the original Arctic Parka.