The beauty contest was held in Sheraton Hotel Balkan, to nominate the freshest model of summer 2010. Fashion editors, celebrities, and guests of Viva Casino! chose 17 years old Alexandra Krasteva as the winner.
16 candidates from across the country competed for the title of Miss Summer Viva 2010. They went through three rounds and showed the latest trends of Italian fashion brands Zu Elements and Phard. The French Pataugas shoes completed the styling of the models.