Karl Lagerfeld launches a childrenswear fashion line
World famous German fashion designer Karl Lagerfeld is about to launch a childrens' fashion line named after him, which will be available in Spring 2016. The collection will be created in collaboration with CWF Group, which also worked with Chlo?, Burberry, DKNY and Marc Jacob for their childrenswear collections.
'The announcement reflects the brand's ongoing commitment to newness and will allow Karl Lagerfeld to share its ironic, playful, creative vision with a young audience', says CWF statement.
'The Karl Lagerfeld Kidswear collection presents a unique opportunity to share our cool, ironic, iconic DNA with a wider Karl Lagerfeld audience. Due to our brand's wide appeal our expansion into the juniors market is a natural fit to further enhance our reach', said Pier Paolo Righi, CEO and president of the label.
Karl Lagerfeld Kids will offer ready-to-wear and accessories for newborn to 16-year-old girls and boys and its leading model will be Lagerfeld's godson, Hudson Kroenig, who has already been a part of Chanel's fashion shows.
US model Brad Kroenig's son Hudson (L) and a model present creations by German designer Karl Lagerfeld for Chanel fashion house during the 'Chanel Metiers d'Art Show' held at the Hotel Schloss Leopoldskron in Salzburg, Austria, 02 December 2014. Since 2002, the show celebrates the craftsmanship of Chanel's artisan partners.
© BARBARA GINDL/EPA/BGNES
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