The Brand Muse Amanda Seyfried visiting Japan for SHISEIDO Clé de Peau Beauté Press Conference on New Products 2016 at the Palace Hotel Tokyo
The SHISEIDO Group held a press conference on new products for 2016 from its high prestige brand Clé de Peau Beauté (CPB) for Japanese and foreign press at the Palace Hotel Tokyo (Marunouchi, Chiyoda-ku, Tokyo) on Friday, October 9, 2015. The brand muse, American actress Amanda Seyfried, visited Japan for the occasion and made her appearance on the stage. The new products released this time are the CPB brand’s core skincare items. They will be marketed in the spring of 2016 in 12 countries and regions around the world: Japan, China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia.
The concept of the press conference: To experience Radiance Transcending Time! In the exclusive venue of the Palace Hotel Tokyo, set in lush greenery close to the Imperial Palace, guests were given firsthand experience of Radiance Transcending Time which is the innovation point of the new products. The spacious venue became a virtual “cell” to unlock the secrets to radiant skin, and a Special Laboratory Zone of the Clé de Peau Beauté Laboratory at the cutting edge of science. The new products were presented with a flourish that inspired the guests.
The brand muse Amanda Seyfried makes her appearance to great admiration!
With presentation of latest advertising material of Amanda Seyfried, created by Bruce Weber, American photographer appointed for CPB’s print advertising, there was much admiration from the audience over her radiant, glowing look and charm. After the presentation, CPB Brand Director Keiichi Fujii expressed his thanks to the guests for their patronage to the CPB brand, announced the 2016 skincare launch, and voiced his strong commitment to brand development. This was followed by the appearance of Amanda Seyfried herself, world renowned actress and CPB’s brand muse since 2011. Amanda spoke of how honored she was to visit Japan, which is one of her favorite countries, and to meet everyone in attendance.
“I use CPB every day for my skin,” she said. “With the new CPB skincare, I look forward to an even more fulfilling life, in which not only my skin, but my whole being is radiating from within. I hope all of you here today will experience how wonderful CPB is through the Special Laboratory which has been set up for today only.”
The special Clé de Peau Beauté Laboratory
To give participants firsthand experience of the skin science proposed by CPB, a Special Laboratory was set up within Palace Hotel Tokyo for this event. Clé de Peau Beauté Laboratory Director Takayuki Ishimatsu introduced La Crème n (quasi drug) (60,000JPY/30g), the high-performance cream symbolizing the brand, and gave an overview of the dual approach working on the radiance of the skin surface as well as radiance within the skin*, which dictates the appearance of the skin (*within the skin = the stratum corneum).
Photos and information: image.net
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