Toronto's Fashion Santa in a charity Christmas initiative

Paul Mason, better known as 'Fashion Santa', is a Canadian male model, who has been in the fashion industry for more than 30 years and 'adopted' the role of Father Christmas after growing a beard in 2013.

'It just dawned on me. (The beard) kind of looked like Santa Claus but not the original Santa Claus, with a little bit of a fashion twist. I am wearing a velvet jacket, it's Ferragamo, but I am wearing a velvet jacket', said Mason.


Toronto's Fashion Santa in a charity Christmas initiative


Toronto's Fashion Santa in a charity Christmas initiative


Toronto's Fashion Santa in a charity Christmas initiative


Toronto's Fashion Santa in a charity Christmas initiative


Toronto's Fashion Santa in a charity Christmas initiative


Toronto's Fashion Santa in a charity Christmas initiative


Toronto's Fashion Santa in a charity Christmas initiative


Yorkdale Shopping Centre in Toronto is the place where you can see Paul in action. All customers are encouraged to snap selfies with him, because the mall donates $1 (up to a total of $10,000) for every Fashion Santa Selfie posted on social media /hashtag #YorkdaleFashionSanta/ to the SickKids Foundation - a charity for Toronto's Hospital for Sick Children.


Toronto's Fashion Santa in a charity Christmas initiative



Photos: Yorkdale Shopping Centre


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Tags:Santa Clause, Toronto, Canada, Christmas, 2015, charity, shopping center, male model, Paul Mason, selfie

About the Author

Veselka Petrova

Veselka writes for the menswear section of Be Global Fashion Network. She has a passion for classic men`s elegance and she is keen on giving advices to men in order to look and feel better. She also has interest in the men`s fashion industry and sustainable fashion.


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