Toronto's Fashion Santa in a charity Christmas initiative
Paul Mason, better known as 'Fashion Santa', is a Canadian male model, who has been in the fashion industry for more than 30 years and 'adopted' the role of Father Christmas after growing a beard in 2013.
'It just dawned on me. (The beard) kind of looked like Santa Claus but not the original Santa Claus, with a little bit of a fashion twist. I am wearing a velvet jacket, it's Ferragamo, but I am wearing a velvet jacket', said Mason.
Yorkdale Shopping Centre in Toronto is the place where you can see Paul in action. All customers are encouraged to snap selfies with him, because the mall donates $1 (up to a total of $10,000) for every Fashion Santa Selfie posted on social media /hashtag #YorkdaleFashionSanta/ to the SickKids Foundation - a charity for Toronto's Hospital for Sick Children.
Photos: Yorkdale Shopping Centre
Hits: 3435 | Leave a comment
About the Author
We are looking for men's suit tailors, fashion designers, managers, fashion consultants who want to share their knowledge and tips in an article or video and contribute to the site! Please email us at firstname.lastname@example.org Don't miss the opportunity as this will be a free advertisement for yourself and your menswear brand!