Toronto's Fashion Santa in a charity Christmas initiative

Yorkdale Shopping Centre in Toronto is the place where you can see Paul Mason, a.k.a Fashion Santa, in action. All customers are encouraged to snap selfies with him, because the mall donates $1 (up to a total of $10,000) for every Fashion Santa Selfie posted on social media /hashtag #YorkdaleFashionSanta/ to the SickKids Foundation - a charity for Toronto's Hospital for Sick Children.