David Beckham in a partnership with Biotherm Homme
David Beckham will officially front Biotherm Homme's Aquapower moisturiser this year and become the brand's first global ambassador. The campaign will break in June.
"I'm excited to be working with Biotherm Homme," says David Beckham. "I've been thinking about developing a skincare range for a long time and it wasn't until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon."
Biotherm is certainly happy with this collaboration as well.
"The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men's skincare category and reinforce our brand's leadership,"said David Fridlevski, Biotherm general manager. "It's the first time a male celebrity of this stature has developed a skincare collection. We're proud to be David Beckham's partner of choice to develop his vision of skincare, and we're delighted to welcome him as a new brand ambassador."
David Beckham looks great in the video below, but I would advise him to wear a more colorful suit for such important presentations...
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