Michael Kors with a new store in London

New York City-based American fashion designer Michael Kors opens a new store on Regent Street in London, UK. This is eponymous brand's biggest flagship in Europe.

'London is one of the world's fashion capitals, and the shopping on Regent Street is parallel to none. Its varied mix of styles and attitudes are a continuous source of inspiration. The variety of personal styles - everyone from East End hipsters to the glamour crowd - makes London particularly interesting to me as a designer. The customers have such personal style and find what's right for them. Having a point of view is a hallmark of British style', Kors said.

The first floor of the flagship presents women's ready-to-wear, the ground floor offers shoes and accessories (handbags, leather goods, watches, jewelry and eyewear) and the lower level houses menswear and men's accessories.

'We wanted to create a very warm, inviting experience for both women and men. There are a lot of tactile materials, including a stone runway that will guide people from the front door through the various shopping experiences. Each floor is focused on a different category, with the lower floor being men's, the ground floor centered on accessories, and the top floor all about ready-to-wear, so it will be easy for our customers to find what they're looking for. It also provides a sophisticated browsing experience for those days when they have a little more time', the designer explained.

Photo:
Designer Michael Kors and singer Zendaya arrive on the red carpet for the 2016 Costume Institute Benefit at The Metropolitan Museum of Art celebrating the opening of the exhibit 'Manus x Machina: Fashion in an Age of Technology' in New York, NY, USA, 02 May 2016;
© Justin Lane/EPA