Bugatti enters collaboration with LUISAVIAROMA

French luxury car brand Bugatti and LuisaViaRoma, one of the biggest international concept stores, have just signed an exclusive collaboration deal. From June 2016 and for the next two years, the Ettore Bugatti collection will be available to local and international clientèle both in the LuisaViaRoma store and on the Luisaviaroma.com website. LuisaViaRoma becomes the first place in Italy where shoppers can buy the clothing and accessories ranges of the Ettore Bugatti Collection, a lifestyle brand extension born in 2013 reflecting the spirit of the supercar firm.

Massimiliano Ferrari attends the 'Ettore Bugatti And LuisaViaRoma Present Ettore Bugatti's Underwater Love' at Firenze4ever/ Photo by Stefania D'Alessandro/Getty Images for LuisaViaRoma

With their unique style, flamboyant attitude, skilled workmanship and exquisite materials that make every piece look and feel extraordinary, the clothing and accessories in the autumn/winter 2016 collection will be the first to appear at LuisaViaRoma.

Marco Cartasegna attends the 'Ettore Bugatti And LuisaViaRoma Present Ettore Bugatti's Underwater Love' at Firenze4ever / Photo by Stefania D'Alessandro/Getty Images for LuisaViaRoma

The launch of this collaboration with LuisaViaRoma was celebrated with an exclusive special event on the installation “Bridge of Love” on the Arno during Pitti Uomo last night.

Photos and information: image.net

A general view at the 'Ettore Bugatti And LuisaViaRoma Present Ettore Bugatti's Underwater Love' at Firenze4ever/ Photo by Stefania D'Alessandro/Getty Images for LuisaViaRoma

A general view at the 'Ettore Bugatti And LuisaViaRoma Present Ettore Bugatti's Underwater Love' at Firenze4ever/ Photo by Stefania D'Alessandro/Getty Images for LuisaViaRoma