Simon Spurr is the new Creative Director of Eidos

Simon Spurr is back. The acclaimed British designer, credited with modernising menswear tailoring, has been appointed as creative director of Italian menswear brand Eidos — a more modern and affordable sub-label of heritage menswear brand Isaia that was launched in 2013. His first Autumn/Winter 2018 collection for the Neapolitan brand will debut in January.

Spurr started his career as a menswear designer for Yves Saint Laurent in 1997, where he worked under Hedi Slimane before joining Calvin Klein and eventually Ralph Lauren as design director of the American house’s Purple and Black labels.

Both Isaia and Spurr believe the young brand has an opportunity for substantial growth. Spurr, who will manage a team of 20 at Eidos’ newly-established New York studio, has been given free reign to reimagine the brand. He said the first collection will “start from scratch,” and has already made the decision to change the brand’s fit models.

About EIDOS:
Launched in the fall of 2013 by ISAIA and creative director Antonio Ciongoli, Eidos is equal parts rugged and refined with a strong focus on blurring definitive lines between sportswear and tailoring. The full men's lifestyle collection is designed in New York and produced entirely in Italy, relying heavily on the multi-generational expertise of its small, family-run manufacturers and suppliers. At a time when these custodians of tradition are threatened by the prevailing mentality of cutting corners on quality and putting profits before product, Eidos remains proudly dedicated to their craftsmanship, know-how and heritage.