It's extremely disappointing that Prada took so long to ban fur

Following yesterday ’s announcement that Prada will stop using fur from 2020, a Birmingham fashion expert has shared her disappointment in the Italian fashion house.

“It is extremely disappointing that they have taken so long on such a poignant movement”, said Laura Arrowsmith, lecturer in Fashion Business and Promotion at Birmingham City University.

“Chanel, Armani, Gucci, Vivienne Westwood, Calvin Klein and Ralph Lauren are amongst many others who are also fur-free, therefore it seemed inevitable that Prada would follow suit.

“Customer demand is changing and there is a new ethical movement where consumers are conscious as to where their products are manufactured and sourced. There’s a rise in veganism and consumers also demand transparency, therefore fur and exotic skins are now almost seen as a repulsive product rather than desirable.

“I can’t see any particular fashion houses standing their ground and not banishing fur as it’s so frowned upon in the industry that they would lose their following. I think it’s an opportunity for Prada to create a new generation of high-end products.”

The decision of Prada applies to all of the Italian fashion house's brands, including Miu Miu, Church's, Car Shoe and Prada itself. It will come into effect after the Spring/Summer 2020 women's collection.