Global Community of Designers, Fashion Enthusiasts Thriving on FashWire

Consumers shop new favorites, share style tips and give brands feedback by swiping left or right

The most talked about fashion hotspot today is not the runways of Paris or Milan, it’s the virtual fashion world of FashWire. Over 400 contemporary brands from all over the world are part of the FashWire community, using the app as a discovery platform and market research tool. By swiping left or right, consumers deliver instant feedback to brands about what products they would be most likely to purchase and find the most appealing. FashWire’s mobile experience gamifies the feedback loop directly to designers. Consumers are also able to discover new brands, shop the latest fashion trends and upload their style inspirations with the app’s social integration tools such as liking, posting, swiping and sharing.

Faswire

Other fashion apps let consumers save favorite outfits, but often the pieces featured in the images are not shoppable. On FashWire, consumers can like and favorite the products and collections they love to revisit the looks later, or they can purchase directly from brands through the app. Discovering new brands from over 40 countries is possible through various interactive features. Consumers can swipe looks from brands listed A-Z, browse by clothing, shoes or accessory type, shop best sellers for her or for him, browse brands by country or “Swipe the Edit”, which consists of fresh styles updated daily from featured designers. In their feed, consumers can share images of their favorite looks with the rest of the FashWire community and interact by liking and commenting on other’s posts.

Brand’s love FashWire because it delivers real-time consumer opinion data with actionable insights. FashWire also helps global brands be discovered by new customers. It is a global gateway offering brands opportunities to diversify their distribution channels and connect to consumers around the world. FashWire aids their brands in making smarter product development decisions based on customer swipes and feedback. Through the app, brands also have the unique opportunity to engage directly with consumers and share upcoming collections and/or products, taking them behind the scenes while gathering valuable data in the process.

More than a business tool and shopping platform, FashWire is about connecting the industry in a purposeful way. Besides curating a diverse group of designers and catering to a global consumer base, each month, the company partners with a charity to donate $1 dollar per download of the FashWire app to support a worthy cause.

FashWire is available for download on iPhone and Android devices. For more information on FashWire, please visit www.fashwire.com.


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Tags:designers, brands, fashion community

About the Author

Silvia Kabaivanova

As the founder of Be Global Fashion Network and several other fashion websites, Silvia has been working for more than 20 years covering fashion industry trends and news. With a passion for the fashion business, she focuses on sustainable fashion and innovations, custom fashion and print on demand services. Silvia is a Chairman of Bulgarian Fashion Association. You can reach her at silvia@bgfashion.net


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