Tag: fashion community
The most talked about fashion hotspot today is not the runways of Paris or Milan, it’s the virtual fashion world of FashWire. Over 400 contemporary brands from all over the world are part of the FashWire community, using the app as a discovery platform and market research tool. By swiping left or right, consumers deliver instant feedback to brands about what products they would be most likely to purchase and find the most appealing. FashWire’s mobile experience gamifies the feedback loop directly to designers. Consumers are also able to discover new brands, shop the latest fashion trends and upload their style inspirations with the app’s social integration tools such as liking, posting, swiping and sharing.