Cristiano Ronaldo with a new photo session for Armani

Portuguese soccer star Cristiano Ronaldo continues his collaboration with the Italian fashion house Armani and took his shirt off for Armani Jeans and stripped down for his second series of Emporio Armani’s Fall/Winter 2010-2011 underwear ads.

Now that is concentrated in the World Cup in South Africa, Cristiano Ronaldo shot the ads and made it to the first pages of the press not only for his achievements in sports, but also because he shot a new series in underwear.

The rest of the campaign, done in Madrid, Spain, will be revealed in July. Billboards, commercial and a short film have been planned for worldwide release.