Kate Moss Presents Her First Personally Designed Lipstick Collection For Rimmel

Last night, on the eve of London Fashion Week, at the iconic London landmark Battersea Power Station, the cream of the fashion world and London’s most stylish elite gathered to celebrate 10 years of Kate Moss and Rimmel. Arriving at the venue by helicopter (replicating Kate's dramatic closing scene in her new TV commercial for Rimmel where she is seen escaping the paparazzi), Kate Moss was then driven to the entrance in a Rimmel branded London black cab to make her electrifying appearance. Dressed in a vintage black dress and her personally designed Kate Moss Lasting Finish Lipstick Collection in Red (shade no.1) Kate looked the epitome of London cool.

Steve Mormoris, Senior Vice-President, Global Marketing for Coty Beauty comments: “We’re delighted to be celebrating 10 years of Kate Moss and Rimmel, marking the occasion with the launch of Kate’s first personally designed collection for the brand. Kate truly epitomizes the London Look: her unique style and spirit is emulated across the world. Together with Kate and our striking portfolio of ambassadors, we have made Rimmel a power brand that has global significance. At a time of extraordinary growth, Rimmel’s investment in R&D continues, creating innovative, fashion forward colour cosmetics that will set consumer interest alight and reaffirm our market leading position.”

On entering the venue, guests were ushered through a 10 year retrospective gallery celebrating 10 years of Rimmel and Kate Moss. Rimmel usherettes, dressed in regal red military jackets, led guests into the main space to join the party goers. Guests drank signature Rimmel cocktails named after blockbuster products including Extra Wow (Gin, lemon, apple and elderflower), Glam Eyes (Vodka, blackberry and violet) and Max Gloss (Mango, lime, ginger beer), ate bespoke British canapés such as London Pride battered cod and chunky chips, homemade old spot pork pies and mini bakewell tarts, whilst large screens posted Kate’s dramatic helicopter entrance as well as live tweets from VIP guests throughout the evening.

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