Rita Ora Gives Surprise Performance As Rimmel Announces Her Exclusive, Limited-Edition Colour Collection
Incredibly, Rimmel is one of the world’s oldest beauty brands having been the fashion-forward inventor of the hip London look since 1834. Aptly, the party was hosted at the London Film Museum in Covent Garden, just a few metres away from the Strand where the first Rimmel headquarters was located back in 1860.
Last night, on the eve of London Fashion Week, at the iconic London landmark Battersea Power Station, the cream of the fashion world and London’s most stylish elite gathered to celebrate 10 years of Kate Moss and Rimmel. Arriving at the venue by helicopter (replicating Kate's dramatic closing scene in her new TV commercial for Rimmel where she is seen escaping the paparazzi), Kate Moss was then driven to the entrance in a Rimmel branded London black cab to make her electrifying appearance. Dressed in a vintage black dress and her personally designed Kate Moss Lasting Finish Lipstick Collection in Red (shade no.1) Kate looked the epitome of London cool.