Marc Jacobs wants tweets instead of money

Marc Jacobs wants tweets instead of moneyIn the new Marc Jacobs' store will be paid not with money but with posts on social networks.

Next week in Manhattan will be opened a new store of the brand. The customers will pay with posts on Twitter, Facebook and Instragram. For each publication, the customers win credits and they will be able to buy perfume, manicure, coffee or bag.

If the customers want to buy something, they will have to use the hashtag #MJDaisyChain, they share on social networks. If you published a photo, you are going to win more credits. The authors of the most interesting publications will be rewarded with a Marc Jacobs' handbag.

The store will have a special area where customers will order their drinks, there will be a place for manicure, photo booth and DJ console.

This is not the first store of the brand Marc Jacobs, which is not paid with money. The first one was opened in New York during the Fashion Week this year.

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Tags:womenswear, Marc Jacobs, designer, shop, publications, Facebook, Twitter, Instagram, collection, money, Fashion Week, New York, accessories, handbags

About the Author

Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.

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