Ralph Lauren celebrates 10 years of digital innovation with 4D fashion shows

In celebration of 10 years of digital innovation, Ralph Lauren presented on its website the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses.

Through the magic of cutting-edge, architectural light-mapping technology, Ralph Lauren presented the world's first 4-dimensional experience featuring 3D imagery, digital sound effects and scents from Ralph Lauren fragrances. The shows were projected in two cities - London and New York on November 10 and posted on the brand's website.