The solution for apparel brands facing rising uncertainty and cost in their global supply chains is to make their merchandise closer to the point of the sale and to use made-to-order services. The "Merch by Amazon" on-demand printing service operates since three years. It works by printing t-shirts once an order comes in, meaning the brands do not have to commit to a large merchandise inventory upfront.
Jeffrey Preston Bezos was born on 12th of January, 1964. He is an American technology entrepreneur, investor, and philanthropist, best known as the founder, chairman, and chief executive officer of Amazon, the world's largest online shopping retailer.
Chiara visited Amazon’s state of the art European Fashion Photography Studio in Shoreditch, East London, to shoot the campaign with photographer Cass Bird and i-‐D magazine’s Fashion Editor, Julia Sarr-‐Jamois.
London (23rd July 2015): Amazon Fashion opened its new multi-million pound European Fashion Photography Studio in East London on Thursday 23rd July. To celebrate, a launch party was held at the studio for Amazon’s brand partners and its studio team, celebrities, media, models and photographers with special guest DJ Jack Guinness and Amazon’s Autumn/Winter ’15 brand ambassador, Suki Waterhause, Amazon Fashion’s European brand ambassador for Autumn/Winter 15 and special guest DJ, Jack Guinness.