Amazon Fashion celebrates "Destination Denim" Opening with Liam Payne

Amazon Fashion celebrated the exclusive launch party of "Destination Denim" at Kuhlhaus Berlin in Kreuzberg – its first experiential online and offline fashion event for customers. Destination Denim is a free four-day extravaganza at Kuhlhaus Berlin that fuses fashion, tech, music and culture.

Vice President Amazon Fashion Europe John Boumphrey and Tim Raue attend the Amazon Fashion Destination Denim launch event at Kuehlhaus Berlin on October 24, 2019 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Amazon Fashion Europe/image.net)

After the welcome dinner, hosted by Michelin star chef Tim Raue, around 500 guests and Amazon Fashion customers were invited to enjoy an intimate gig by Liam Payne. The multi-award-winning artist captivated the audience with his energetic live show. Among the audience were numerous VIPs and fashion influencers such as Ann Kathrin Götze, Jimi Blue Ochsenknecht, Nazan Eckes and Caro Daur.

Jimi Blue Ochsenknecht attends the Amazon Fashion Destination Denim launch event at Kuehlhaus Berlin on October 24, 2019 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Amazon Fashion Europe/image.net)

Stefanie Giesinger, Leonie Hanne and Carmen Mercedes aka Carmushka rocked the latest denim styles of Amazon Fashion. International influencers such as Lorena Rae, Belen Hostalet, Eleonora Carisi, Tamara Kalinic and Clara Berry joined the event as well. During the opening night guests also had the chance to explore the interactive Destination Denim Event space at Kuhlhaus Berlin which will be open to a wide public from Friday (25th October 2019) till Sunday (27th October 2019).

Liam Payne performs at the Amazon Fashion Destination Denim launch event at Kuehlhaus Berlin on October 24, 2019 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Amazon Fashion Europe/image.net)

Destination Denim will inspire customers to find their perfect pair of jeans through innovative experiences, live gigs from well-known international artists, giveaways, workshops and panel talks. Customers will have the opportunity to shop Amazon Fashion’s extensive denim selection including hero products from brands including Levi’s, Wrangler, G-Star, Replay, 7 For All Mankind as well as exclusives from Tommy Jeans, find. and Amazon Essentials.

A general view at the Amazon Fashion Destination Denim launch event at Kuehlhaus Berlin on October 24, 2019 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images for Amazon Fashion Europe/image.net)