Jared Leto - the new face of "Hugo" fragrances

Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.

The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.