Tag: L'Oreal

Trends for Summer 2014: Hairchalk
Hair

Trends for Summer 2014: Hairchalk

Right now, brightly-coloured hair is bang on trend. From the editorial take on the catwalk to the super wearable street-style hairstyles, we’ve been seeing coloured ombré everywhere. The NEW Hairchalk range from L’Oréal Professionnel is our perfect product to achieve the look.

Kirsten Dunst is the new face of L'Oreal Professionnel
Lifestyle chronics

Kirsten Dunst is the new face of L'Oreal Professionnel

German-American actress, singer and model Kirsten Dunst is the first foreigner who is chosen to be a face of the French brand L'Oreal Professionnel.
Kirsten will take part in three advertising campaigns during 2014 and in several ads for lines 'Tecni-Art', 'Beach Waves' and 'Absolut Repair Limpidium'.

Gwen Stefani is the new face of L`Oreal
Business news

Gwen Stefani is the new face of L`Oreal

Singer Gwen Stefani has signed a contract as the new face of French cosmetics giant L'Oreal Paris.

"I can't believe I get to be one of the L'Oreal Paris girls. To get to work with such a modern, talented group of people is really exciting. I'm a lucky, lucky girl," said the star. Gwen Stefani is famous for her own brand LAMB, which includes apparel, footwear, handbags and watches.

Rachel Weisz Is The New Face Of L'Oreal
Lifestyle chronics

Rachel Weisz Is The New Face Of L'Oreal

Actress Rachel Weisz has been named the face of L'Oreal.

She will be representing the brand's skincare and beauty lines worldwide. Her skincare ads for the company will begin to roll out in November, with makeup ads following in the spring. Unfortunately, her ads will not be airing in the US.

Rachel Weisz said, "I am honored to be the new ambassador of L'Oreal Paris, which values both beauty and diversity."

L'Oreal Sued For Racial Discrimination
Lifestyle chronics

L'Oreal Sued For Racial Discrimination

French cosmetic company L'Oreal whose promotional slogan is “Because you're worth it” was sued for racial discrimination because the company decided that women who are black or of Arabian or Asian heritage are not worthy enough to sell the company's shampoo reports Times.

The French supreme court decided that the company was looking for a team of only white women to promote their new shampoo line.

Linda Evangelista applies her make-up in 10 minutes
Make-up

Linda Evangelista applies her make-up in 10 minutes

The Canadian supermodel - who fronted last year's Prada Fall campaign and is the current face of L'Oreal Paris cosmetics - has learnt so many beauty tricks during her 30-year career she only takes a few minutes to perfect her appearance.

She said: "I did my own make-up this morning and it takes 10 minutes, tops! My best trick is to do it in natural light. I keep all my make-up on a huge mirrored tray and I just take it to whatever window is looking good that day."

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