Tag: London Fashion Academy

Prof. Jimmy Choo’s JCA and London Fashion Academy present VESELA VALEVA collection
Fashion shows

Prof. Jimmy Choo’s JCA and London Fashion Academy present VESELA VALEVA collection

JCA BA Design, Branding and Entrepreneurship designer Vesela Nikolaeva Valeva is to debut VESELA VALEVA, a women’s wear contemporary and folklore-inspired brand which celebrates craftsmanship. Presented during the inaugural JCA Undergraduate show at Mayfair on 20th June, Valeva's debut show will showcase the first six looks of the brand as a cohesive collection. The brand’s ethos is to celebrate the designer’s heritage by preserving the Bulgarian craft and reinventing its future. As a Bulgarian designer, Vesela Valeva aims to merge folklore elements with contemporary-style garments. Through intriguing storytelling, the designer strives to build a Bulgarian fashion-conservative community and immerse the customer in the world of Vesela Valeva.

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