On May 19, 2004 was officially opened the representative boutique for French professional cosmetics MATIS – MATIS Beauty Center. Alfa International with executive director Hristo Petkov is the official representative of the high cosmetics line in Bulgaria. He together with the charming deputy Juliana Doncheva, who is also a muse of MATIS for Bulgaria, cut the band. It was also Juliana Doncheva’ initiative every month by special humanitarian program to be allocated special charity funds. On May 24, 2004 the first donation was made – a video-camera for the school in Madara Village, so the children would be able to impress the very joyful moments of the school everyday life.