Pantone Color of the Year 2023 is Viva Magenta 18-750

Pantone’s Color of The Year 2023 Viva Magenta 18-750 vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.