Tag: consumers
Study about the priorities of young consumers regarding sustainable fashion
Within the framework of the IFM - Première Vision Chair, the Institut Français de la Mode and Première Vision release a new study on consumption patterns, focusing on young adults in the 18 to 24 and 25 to 34 age brackets and their relationship to eco-friendly fashion. The survey was conducted with a representative sample of 6,000 consumers from five countries: France, Italy, Germany, the UK and the US.
Ascolite® - The World Leader in Heat-Sealed Button Security
The unique Ascolite® button shank wrapping system is based on the combination of a button shank wrapping machine and the elastomeric heat sealable Ascolite® elastic Thread. The button attachment is secured by wrapping the filament under tension around the shank of the button.
Consumers make the fashion trends
The fashion business is slower in accepting of marketing techniques in comparison with other businesses. For long years fashion manufacturers were interested in what is economical and easy to be produced. Manufacturers showed too little interest in customers' demand, but it's no longer this way - the marketing process is fundamental in fashion business.
The Global Campaign for Wool was held in Milan
Italy held its first Wool Week from 10 to 16 September 2013 in Milan.
There were celebrations supporting the global Campaign for Wool inspired by the 'Live naturally, choose wool' claim and promoting wool as a natural, biodegradable and renewable fibre.
One of the aims is to build a bridge between the textile community, fashion industry and consumers.
