Sarah Jessica Parker will probably become the new face of Halston

The 'Sex and the City' actress is in talks for a major endorsement deal with the American fashion house, following her previous contracts with Garnier and Gap, according to reports.

US website E!Online claims: "Not that we need any proof of Sarah Jessica Parker's status as a true fashion icon, but we're hearing she's in talks for a major endorsement deal.

"A source reports that the 'Sex and the City' star may be the new face of revived American fashion house Halston."