Estee Lauder Pure Color nail polish collection 2011

Estée Lauder has a new line of nail lacquers out called Pure Color Nail Lacquer ($19 each). There are 16 new shades in all, 8 of them being limited edition colors.

These were created by Estée Lauder with Creative Makeup Director Tom Pecheux, and are meant to be a full-coverage formula with a long lasting shiny finish.They are infused with “exclusive True Vision™ Technology which incorporates multi-faceted, highly pigmented shades for an intensely rich color application.”