Beyond the bale - the magazine of Woolmark

Beyond the Bale is The Woolmark Company’s quarterly magazine that communicates company initiatives to stakeholders across the wool pipeline.

Beyond the bale - the magazine of Woolmark

The magazine has two main purposes:
1.) To increase awareness of initiatives in textile innovation and fashion to increase the demand for Australian Merino wool; and
2.) To inform woolgrowers of products and practices to reduce the cost of production on their farms through innovation in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing.
The interactive edition of the magazine is available online at This version includes pop-up image galleries and videos, a search function, and PDF downloads of the magazine. The archive of the magazine goes back to 2006.

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Tags:Woolmark, magazine, company, textile, innovation, fashion, Australian merino wool, products, sheep, technology, inform

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Boyana Ivanova

Boyana is following men`s trade fairs and exhibitions. She is also covering fashion industry news, best dressed section, lifestyle and trends.

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