The fashion industry is one of the largest and most prominent in the world. Fashion brands are also quite innovative when it comes to marketing campaigns. But the strategies used by these brands are not exclusive to fashion. These approaches are also applicable to any business, especially those that primarily operates online. Let us take a look at the successful strategies employed by fashion brands and why every business should consider adapting them to their marketing plan.
As stated in the Winsight Grocery Business article Private Label Growth Outshines National Brands, “Dollar volume of private label in the mass retail channel grew 41% over the past five years compared to a gain of only 7.4% for national brands, according to a report from the Private Label Manufacturers Association (PLMA) based on Nielsen data.”
TRAILBLAZER Chiara Boni, the first Chiara Boni’s menswear collection makes its official debut at the brand’s new store in Florence during the 97th edition of international men’s wear trade show Pitti Uomo. A capsule of 4 must-have pieces: a jacket, two shirts and a pair of pants. The essential wardrobe of a trendsetter, a traveller, an innovator.
Since first being opened in 2013, Sumissura has managed to become an e-commerce leader for tailored clothing. The brand's approach to fashion is one that pursues a variety of customization options, aiming to provide women with garment pieces that fit them perfectly.
Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy. Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.
The story of Bemberg™ heritage has shaped a new future for smart innovation through research, knowledge and expertise delivering a new face of Bemberg™, the original material for modern living.
YAOK Group China celebrated their 10 year anniversary in the exclusive newly opened Bulgari Hotel in Shanghai and on this occasion they gave awards for the best retail companies operating in the Chinese market. The list of winners included top companies such as Cartier (most powerful luxury Brand in China), Chanel (most creative fashion company), Gucci (most innovative jewellery line), Hermes (most creative events) to name a few.
Sidonios Malhas was established on 8th June 1984, based on the spirit of initiative and experience of its founders, Sidonio Ferreira da Silva and his son Sidonio Teixeira da Silva, adopting the legal form of a Firm.
Fashion World Tokyo - a wide range of elements, from fashion sourcing to brands exhibits since its first launch
FASHION WORLD TOKYO and FASHION WORLD TOKYO-FACTORY- were held in a lively atmosphere from Oct. 22 – 24, 2018 at Tokyo Big Sight, Japan. The event attracted 976* exhibitors from 39 countries/regions, 19,952* trade visitors and 8,548 conference attendees in 3 days.
Since the formation of Campaign for Wool by The Prince of Wales in 2010, the company has promoted globally the multifarious benefits of wool, ranging from its versatility in clothing, use in thermal house insulation and its inherent sustainability. As a result the public is slowly becoming more aware of the role wool plays in everyday life from luxury tailoring, carpeting and saddle cloths.
"Sales in the Textile Care, Fabric and Leather Technologies sector rose by 11.4 percent in real terms in the months from January to August 2018 compared with the previous year," explained Elgar Straub, Managing Director of VDMA Textile Care, Fabric and Leather Technologies, at the industry meeting and general meeting of the trade association in Munich. Similarly, exports by the sector, which brings together manufacturers of sewing and garment technology, shoe and leather technology as well as laundry and dry-cleaning technology, increased by 6.2 percent in 2017 from 1.049 billion euros (2016) to 1.114 billion euros (2017). "Although times are still economically successful, many external components, such as Brexit or the trade policy of the US President, are nevertheless bringing considerable unrest to the markets," said G?nter Veit, Chairman of the VDMA Textile Care, Fabric and Leather Technologies.
As a continuation into the conversation around sustainability Stella McCartney is pleased to be showcasing her work in the State of Fashion’s first large-scale public event in the Netherlands, ‘Searching for the New Luxury’. The initiative seeks to connect and support global green initiatives throughout the fashion industry, acting as the thread between designers, companies, governments and educational institutions.
Who knows whether the textiles imprinting of his maternal family or the dash and artistic breadth of his father Gianandrea – one of the tutelary deities of 20th century music – had the upper hand, but it is certain that Pino Gavazzeni had a fortunate entrepreneurial intuition when in 1975 – in the wake of the affirmation of pret-a-porter garments – he created Bagutta which immediately established itself as an international reference point for high quality shirt-making for men and women that was synonymous with creativity and Italian style, dividing itself between its own brand collections and the production of garments for some of the greatest Made in Italy stylists. Now that Pino’s interest is mainly as a shareholder, his son Antonio and nephew Andrea are at the helm of the company, respectively as CEO and president.
During the Hulu 18 Presentation at the newly-named Hulu Theater at Madison Square Garden, executives took the stage to reveal the company’s rapid growth, announce multiple original programming and exclusive acquisition deals that expand Hulu’s content offering, and unveil new product and measurement innovations that will bring the future of television to the advertising business.
You will more than likely be up against much competition when launching a new retail company. With so many competitors in the market, you will want to do everything you can to attract customers and increase your brand visibility. Find out how to market your new retail brand.
Sustainability has been one of the major themes of the season, and its importance was well and truly confirmed at Milano Unica, endorsed firmly by themes and fabrics in the trend area, individual collections and by the high-profile opening ceremony. A special section devoted to sustainable fabrics in the Trend Area underlined its importance. Sustainability as a major driver can only be of advantage to wool. The message: Save the Planet included video and trend installations.
The trends at h+h cologne 2018: Sustainable and natural, colourful and animal crazy, glamorous and glitter
h+h cologne, the leading global trade fair for creative handicraft and hobby supplies in Cologne will be offering national and international top companies and visitors from the specialised trade an ideal platform again from 23 to 25 March, where they can present and discover the new products and innovations of the textile handicraft section. The largest trade fair in the world picks up on the big trends and topics of the industry and this year is particlarly occupying itself with the international correlations that are moving the handicraft world. A trend overview.
For the first time at FILO Milano, Filatura C4 is proud to present, in addition to the already established Re.Verso™ collection for contract, the Blue Drop winning fabric by Audejas, made with Re.Verso™ re-engineered wool. A result born from the shared commitment and vision to integrate a new generation of eco values into their circular economy creations.
Premiere Vision and the Federation de la Haute Couture et de la mode sign a mutual support agreement to confort Paris as the world fashion capital
Paris’s two most influential players on the international fashion scene - trade-show organiser Premiere Vision and the Federation de la Haute Couture de la Mode - have signed a partnership agreement.
Continuing to inspire and connect designers with the world’s best commercially available Merino wool fabric and yarn manufactures, The Woolmark Company will unveil the latest edition of The Wool Lab at Milano Unica, February 6 - 8.
The 26th edition of Milano Unica, Italian Textiles and Accessories Trade Show, which was held at Fiera Milano Rho from 6 to 8 February, not only registered a significant uptick in exhibitors (+14%), but also a corresponding rise in the companies visiting the fair, a total of 5,949. In particular, foreign companies increased by 10%. This result, especially in the February edition, featuring materials for the Spring/Summer collections, rewards the courageous and innovative decisions made under the helm of Ercole Botto Poala. Decisions that led to a fond remembrance of the contribution made by Silvio Albini, past President of the trade show and recently deceased.
Stuttgart – between November 30 and December 1, one of the most important conventions for the European technical textile industry took place in Stuttgart. The Aachen-Dresden-Denkendorf-International Textile Conference brought together 600 professionals from 28 countries, across four continents from the textile, textilemachinery and various user-industries. Economy and research experts reported on research results and marketable textile innovations concerning high performance fibers, fiber composites and medical textiles.
Whether you're interested in high fashion, retail, design, product-based or a sales consultant role in the fashion industry, there are several key components all successful entrepreneurs should possess. It doesn’t matter if you’re a first-time entrepreneur in the fashion industry or just an old dog wanting to learn some new tricks, these four tips are sure to give you a nudge in the right direction.
Cygnet Texkimp provides specialist knowledge and bespoke machinery for the global technical fibre and fabric, paper, plastic, foil and film processing markets. They focus on the design and manufacture of leading-edge creel technologies and accessories for the unwinding, tensioning and guiding of all types of yarns, tapes and fibres, from package to process.
MADE IN GREEN by OEKO-TEX® is an independent textile label for highlighting consumer products and semi-finished products at all levels of the textile chain that are made from materials tested for harmful substances and that have been manufactured by using environmentally friendly processes and under safe and socially responsible working conditions.
Made in Vicenza assists companies from Vicenza in the internationalization process. Founded in 1989, this structure is at the service of entrepreneurs and of all member companies of the Chamber of Commerce of Vicenza as well as to the entire territorial economic system. Made in Vicenza works in close synergy with the different Associations, Credit Institutions and all those dealing with the internationalization process in Vicenza and Province.
The Company began life on 10th December 1931 from a mill in Marton Street in Skipton and for the following 46 years manufactured Single and Double Jersey Knitwear. They have recently installed a goods lift to the first floor of No 10 building, which will enable them to store all of their yarns on site. They have 34,000 square feet of space, which should be adequate for their operation for many years to come.
Experience the unique touch and feel of Cupro. Let it move your emotions through the Asahi Kasei responsible culture of smart innovation. Understand about the company commitment to ongoing improvements, with a mission to make smarter, cleaner products and a production focusing on the real innovation journey where “zero emissions” disposal is one of their goal.
For the most important national fashion and lifestyle event, the company from Tuscany - world leader in the manufacturing of high-end creative yarns for knitwear with unique products – has once again renewed its inexhaustible research vocation, which has always been its hallmark. On June 28th, at Sala Riunioni Area Monumentale (1st floor), Filpucci is celebrating its 50th anniversary with the press conference: “Fifty years of Filpucci - History tells the future”, with talks by Raffaello Napoleone, Managing Director of Pitti Immagine, Leandro Gualtieri, Filpucci President and founder, and Federico Gualtieri, Filpucci Vice President
Apulia Fashion Makers was established with these objectives, in the profound certainty that only through the sharing of projects and goals one can pursue high objectives. What for many might have seemed utopian, has turned into a living and dynamic reality, and in a few months after its foundation, has managed to bring together over one hundred manufacturing companies of Textile - Clothing - Footwear (TCF) sectors.
Zenonni Su Misura is a luxury company producing fine bespoke and made-to-measure apparel, shoes and accessories for men. The company was founded in 2004 by two entrepreneurs: Simona Hulber, a well-known Romanian menswear designer and Ciprian Vlad, both with a rich background, with more than 15 years of experience in men’s fashion industry. Zenonni Su Misura was the first company in Romania to offer the true experience of an Italian sartoria or of a Savile Row tailor shop.
One of the most important things about the popular wave of fitness activities in the 1970s and 1980s was that you didn’t need much specialist equipment to join in. As long as people were wearing comfortable clothing and had proper support, especially with respect to footwear, people could get involved with jogging, running, and many other activities. The fitness wear at the time reflected this need and had a very functional look and feel to it.
Buying a business suit is not just investing in an expensive item in your wardrobe, which, according to the law of averages, you’ll probably wear around 100 times.
Your wedding is a day that comes once in a lifetime. Whatever time of year it takes place, this day certainly merits your best effort in putting together your sharpest look. Here are a few tips in what to look for in your perfect suit, when to get it and a few more recommendations by the Savile Row's expert designers and tailors.
It’s time to review your wardrobe and plan your winter purchases. As men often invest in clothing items, footwear and accessories that you know are going to last and that can be worn in countless combinations and a variety of occasions. The Savile Row's recommendation for this is the tweed jacket. The absolute wardrobe essential for every man; a staple, that can also be bold, full of character, fresh and modern.
Institchu is a company that firmly believes in individuality which is why we follow a simple phrase: "Clothes are designed by you, made by us and sent to you". They make it extremely easy for you to customise everything and help you create clothing the way you want it to look. Through their simple, unique ordering process you will be able to order a full suit or shirt that will fit you perfectly. If you create and fill out a profile with your exact measurements, you will be able to order a full suit or shirt in minutes and they will have it on its way to you within 2 weeks
Giovanni Luigi Bordone is a Brand Ambassador of Scabal - a Belgian company with 109 tailoring partners across the globe. He won our contest Most Stylish Real Men October 2016. He told us about himself and his work as a stylist.
Moreschi means craftsmanship, elegance, and quality... the essence of a product 100% Made in Italy. Moreschi is the emotion felt by wearing a shoe born from an inseparable coupling, between highly qualified handicraft and valuable materials, carefully selected to combine class, style and comfort, without equals.
Porsche Design and KEF, an originator of British high-fidelity sound, have collaborated to develop a trio of Hi-Fi systems embodying the refined style of Porsche Design and the peerless sound of KEF. GRAVITY ONE, MOTION ONE and SPACE ONE offer the most demanding consumers a new level of design and audio performance.
Throughout your life, you will get a lot of different invitations to a lot of different events, and each event will vary in its level of formality. You may have to attend really casual events and very formal events, and you may even get invited to some business events as well. To determine what you should wear to different types of business events, keep reading so that you will know exactly what outfit will be best for the atmosphere and expectations of an upcoming occasion.
CTDA member, Mel Gambert Shirt Makers, a manufacturer of custom and ready to wear woven shirts,has been announced as a finalist for the 2016 New Jersey Manufacturer of the Year Award in the Medium Business category (between 51-125 employees). The winner will be announced at the annual “Made in New Jersey” event on Friday, October 7th in Somerset, NJ.
Multiple studies have come to show us that the color you choose for your business will be a major factor in how many customers will be drawn to check out your business. Research has shown that consumers associate different colors with different feelings and ideas.
At the start of Berlin Fashion Week, seven promising young designers were awarded the European Fashion Award FASH 2016. The awards, valued at EUR 200,000 in total, were presented in front of 250 guests on Monday evening by the non-profit organization SDBI –Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation). The ceremony took place in the impressive halls of Berlin’s Neues Museum, part of the Museum Island UNESCO World Heritage Site.
FOLKNETIKA is a 10-minute everyday team building - aerobics at the work place - a dance, based on the asymmetric meters of Bulgarian horo (traditional folklore dance) - without choreography or stage attire, without learning complicated steps from the authentic dances - just pure joy of dancing.
You just need 10 minutes per day to practice FOLKNETIKA and you will be slim, smiling and successful – the triple S.
The team building helps the managers to improve a lot of qualities of their employer and helps to manage the relations in the company.
elf-confidence is extremely important in almost every aspect of our lives. We gain a sense of self-efficacy when we see ourselves mastering skills and achieving goals that matter in those skill areas. This is the confidence that, if we learn and work hard in a particular area, we'll succeed.
The discipline in an organization is very important because it is a part of the whole process and production inside the company.
At the end of the year companies spend a lot of money for advertising materials - calendars, pens, notepads, etc. But very few companies try to be more original and practical. We have an idea how companies can take an example from sport and can create clothes for their fans to advertise themselves and increase their prestige...
FOLKNETIKA is a 10-minute everyday team building - aerobics at the work place - a dance, based on the asymmetric meters of Bulgarian horo (traditional folklore dance) - without choreography or stage attire, without learning complicated steps from the authentic dances - just pure joy of dancing.
Learn about Lean Management Principles and how they can help your company eliminate waste and create value for your customers.
Lean is a management philosophy - a way of thinking. It considers first and foremost what the customer is willing to pay for or in other words - added value. Activities that do not add value to the end product or customer are defined as waste and should be reduced or eliminated to free up resources to be used for adding value.
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
Taking from the unforgettable milestone of the Eighties’ success, Manuel Ritz renewed itself and its passion for fashion, clothing and creative soul, thanks to the acquisition by the company ManifatturaPaolonione of the biggest and fast growing fashion company in Italy with a turnover of more then 60 million € and more then 500 employees.
Actor, model, singer, designer, producer and philanthropist Hu Bing, British GQ editor-in-chief Dylan Jones, model David Gandy, television and radio presenter Dermot O'Leary and musician Tinie Tempah each teamed with a tailoring house to create a unique suit.
People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.
More and more companies pay attention to the way their employees dress at work. The new fashion in corporate apparel is to create a corporate dress code, which includes the company symbols, but at the same time the clothes are modern and made in such a way that they provide the individuals the chance to keep their personal style.
World Textile Summit gave more than 150 textile industry leaders a range of expert insights into the business issues that feed into decisions on sustainability in the textile supply chain.
Mercedes-Benz Fashion Week Russia hosted the presentation of the joint project with the international trade platform, AliExpress - Fashion. Made in Russia.
In today’s digital world, printed catalogues still have a very important role for the marketing & advertising strategy of many fashion companies. But isn’t it more efficient to invest the budget of printed catalogues in online catalogues?
The traditional production strategy used by fashion companies to match production with consumer demand forecasts is called make-to-stock.
The SACE group and Pitti Immagine are announcing the signing of an important collaboration agreement designed to enhance the international competitiveness of companies participating in the trade shows organized by Pitti Immagine through better access to the insurance-financial products and services provided by the SACE group.
Twice a year Scabal launches up to 15 new collections assembling all the latest fabrics alongside their permanent fabric collections and special editions. This gives customers the possibility to choose from 5 000 top fabrics for jackets, suits, trousers, overcoats and shirts.
The American clothing brand Brook Brothers launched in Australia earlier this year. The popular menswear brand, which has almost 200 years of history, now offers high quality made-to-measure men's suits at an affordable prices to even more customers.
Tom Smarte of London is a contemporary hat company, adapting classic styles with premium textiles and subtle detailing for the modern gent. A new luxury menswear brand born of a rich heritage and dedicated to preserving true craftsmanship – a Tom Smarte hat is style personified.
The Men's fashion cluster organizes International fashion design contest for designers, fashion photographers and filmmakers and the theme is: 'Men's suit - modern and practical'.
The main aims of the project are to make the suit more attractive and practical in everyday life of men, teenagers and children, to preserve made-to-measure traditions and to promote the use of wool fabrics, which allow the clothes to breath, being ecologically clean, practical, light and fine.
It is a luxury for many people to eat lobster, langouste or shrimps. An experience of joy arises when the seafood’s hard shell is finally cracked and nothing stands in the way of the tender meat andstarting to savor its taste.
But the true luxury of these delicacies is the leftover shells, which are usually discarded mindlessly as organic waste. The molecular structural substance of the shell is called chitin, from which one can derive Chitosan.
Indian multinational giant Adytia Birla Group presented its new corporate advertising for 2011. It will be aired this year on the most popular televisions in the world. In the ad is starring the famous Bulgarian model Geya Antonova. The Bulgarian, who works for Expose models agency, was chosen among thousands of models for the ad.
Ladymatic reproduce the glorious history of the omega watches in a legend - Omega Ladymatic watch series was born in 1955, and at that age, its inherent charm and elegance of women lasted nearly an era of elegance.
This is the Omega designed specifically for women the first self-winding buy omega watch series, and the smallest device ever Omega automatic movement.
Google Inc. launched a fashion e-commerce site Boutiques.com, which uses human curators, visual recognition and machine learning technology to recommend items to shoppers.
Boutiques.com has so many capabilities and components that even Google engineers have a hard time qualifying it. It is a collection of hundreds of virtual boutiques merchandised, by designers, retailers, bloggers, celebrities, etc.
It all began in July 2002 when the plan to flood the world with ugly shoes come in the heads of three friends from Boulder, Colorado.
Born in 2002, the shoe was initially intended as footwear for boating, with its nonslip tread and waterproof tendencies. The first model produced by Crocs, the Crocs Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show, and sold out the 200 pairs produced at that time.
Actress Rachel Weisz has been named the face of L'Oreal.
She will be representing the brand's skincare and beauty lines worldwide. Her skincare ads for the company will begin to roll out in November, with makeup ads following in the spring. Unfortunately, her ads will not be airing in the US.
Rachel Weisz said, "I am honored to be the new ambassador of L'Oreal Paris, which values both beauty and diversity."
Vogue UK reports that Karl Lagerfeld will not show a Lagerfeld collection at Paris Fashion Week in October.
The designer canceled his show and instead of showing on October 3, Lagerfeld will create a "masstige" ready-to-wear collection, aimed at a much wider audience that will be sold online. (Masstige products fall somewhere between mass and prestige products, naturally — so they're much more affordable than designer clothes but still of good quality).
This Fall, the French cosmetics company Lancome relives the elegance of the 20’s with a makeup collection Lancome French Coquettes Fall 2010, that is etched in burned plums, metallic charcoals and elegant nudes.
The collection was created by artistic director of the company Aaron De Mey. The ad campaign French Coquettes Fall 2010 features models Daria Werbowy and Elettra Wiedemann.
Richmart is a brand of Top Man Russe company, producer of high quality, custom made, men’s suits.
Richmart is aiming to reborn the old individual approach in making man suits, when the garments were sown according to the size and client’s preferences.
This brand can help a man to look and feel good by offering him a suit made specially for his unique body, with fabric, color and model chosen by him.
The models of Delfina Swimwear for Summer 2010 are in bright colors, which attract the attention and are up to date with the latest fashion trends.
Made of quick drying fine material, that embraces the body like a second skin.
In fashion are the cutaway bikinis and one-shoulder styling of the swimsuits
Magdalena Ltd. is one of the leading producers of ladies’ stockings and tights for Bulgaria. For the relatively short time on the Bulgarian market, the company can boast about its high quality products and elegant style, which wants to give to the Bulgarian woman.
Magdalena products are comfortable and provocative every day and evening. The brand offers wide range of ladies’ stockings and tights – classic, luxury and super luxury tights.
"We make the belt fashion possible" – this is the motto of "BeltArt", which presented its collection of leather bags and belts during the event Fashion evenings 2010 in Grand Hotel Varna.
The mother company is founded in the 50's, in Oberberg German land. Well-known for the leather briefcases production, the activity field develops also by producing men belts within clothing industry at the beginning of the 60's.
he company Hugo Boss has announced that it will shut down it's headquarters
in Brooklyn in April and most probably will move it's production in Romania,
Turkey and Bulgaria.
After these changes, 300 people will loose their jobs, reports Cleveland.
Company representatives refused to comment on the statement of closing the production in the U.S. but made it clear that they have compensation packages for the 300 employees who will remain unemployed.
his autumn Denyl Fashion house will celebrate its 18-th birthday.
Denyl was founded in 1991 in Sofia. It is Bulgarian 100% privately owned company. From the very beginning the company is managed and controlled by Emil and Mladen Arabadjiev.
At first the house was specialized in men's shirts manufacturing. Later the company started manufacturing everything about men's clothes. In 2008 is the first promotion of Denyl's women collection. Denyl is the first Bulgarian brand that made their own internet fashion magazine.
Have you ever wished that your underwear matched your skin tone, fit you
like a glove and could be worn under any type of clothing? MySkins.com designed
lingerie that does just that.
The seamless bras and panties serve as an almost invisible "foundation" beneath a woman's clothing so people can see your dress, slacks or blouse... not your underwear. For years women have suffered through a handful of lingerie colors that didn’t match their skin, but not any more!