The theme of the Pitti Immagine summer trade shows is THE PITTI SPECIAL CLICK

Every six months at the Pitti Immagine fashion events there's something special going on. A spark that makes an always different alchemy, an energetic and emotional click that is difficult to contain.

It is all about the X Factor contribuiting to the success of each appointment: that’s why buyers, journalists, influencers and visitors come to Florence to see, to know, to understand what is going around. The Pitti Special Click is the theme of next Pitti Immagine trade shows. It summarizes the energy that circulates at the Fortezza da Basso and that suddenly finds its way: this is how the Piazzale Centrale of the Fortezza da Basso will be transformed once again through the set design curated by the life-styler Sergio Colantuoni.

The Pitti Special Click is also presented through the new advertising campaign shot by Emilio Tini, photographer and talented artist who with his style celebrates Italian creativity and know-how, and who has been working with many prestigious international brands.