Tag: Pitti Immagine
PITTIWAY is the theme of Pitti Immagine in January 2023
PITTIWAY, the theme of the upcoming Pitti Immagine winter shows, that will be held from 10th to 13th January 2023. It is the result of a joint effort between creative talents and artists, coordinated by Angelo Figus. It interprets today’s moods and ambitions, transforming them into the leitmotif of the ad campaigns and settings present at the Fortezza da Basso.
Pitti 100 is coming with fantastic classic, dynamic attitude and sustainable style
The 100th edition of Pitti Uomo will take place from June 30th to July 2nd 2021, at the Fortezza da Basso. This reference fair of men's fashion will gather again this year brands from all over the world that have come to express their vision of today's and tomorrow's fashion. This edition will be exceptional: return in physical despite distancing rules to follow, 100th edition, new features, ... we will explain everything.
Pitti Uomo will be held at the Fortezza da Basso in Florence from 21-23 February 2021
Pitti Immagine begins to reveal the events and special projects for the next edition of Pitti Uomo, which will physically be held at the Fortezza da Basso in Florence from 21-23 February 2021. Until then, the fair will kick off - in a digital format - on January 12th on Pitti Connect, the platform launched by Pitti Immagine this past summer to support exhibiting companies in the presentation of their collections and in the generation of business contacts with international buyers.
Pitti Immagine Uomo 99 returns to the Fortezza in January
Pitti Immagine Uomo will be back at the Fortezza da Basso, from January 12 to January 14, with its 99th edition, which returns to physical spaces and places safety as the top priority.
Pitti Connect - the digital platform that will host the Pitti summer fairs starts on 16 July
16 July 2020 is the official release of the new Pitti Immagine website and debut of PITTI CONNECT - the digital platform that will host the Pitti summer fairs until October 9 - Pitti Uomo 98, Pitti Bimbo 91 and Pitti Filati 87. Expect three months of events, special projects, conversations, fashion feeds and new scenarios, announced the organizers of the popular trade fair.
Pitti Immagine postponed the physical fairs to January 2021
The Pitti Connect digital platform will be open to all exhibitors and buyers from early July and throughout the whole summer.
Canali will present Fall/Winter 2020 collection at Pitti Uomo 97
The Odeon Cinema in Florence hosts the premiere of Canali’s new collection architecture launching this upcoming fall. Our emblematic brand values: sartorial expertise, innovation, and attention to detail; unfold in a product offer trio that encompasses distinct, contemporary lifestyles.
BLAUER presents human landscapes
FGF Industry celebrates its twentieth anniversary in collaboration with Pitti Immagine Uomo with an immersive exhibition presented by Blauer at La Dogana in Florence. A road trip through the United States, taken by British photographer James Mollison on behalf of Blauer. A visual narration of authentic landscapes and people in the form of a genuine snapshot of contemporary America. The exhibition, curated by Felice Limosani, will be inaugurated on Tuesday January the 7th and then it will be open to the public from Wednesday the 8th until Friday January the 10th.
Brioni celebrates 75th anniversary at Pitti Uomo 97
Pitti Immagine invites Brioni to celebrate its 75th anniversary with a special presentation to be held in Florence during the opening day of Pitti Immagine Uomo 97 on January 7th 2020.
The guest designer at Pitti Uomo 97 will be Jil Sander
Lucie and Luke Meier – co-creative directors of Jil Sander since spring 2017 – will present the new menswear collection of the iconic fashion house at a special event in Florence.
Guest Designer at Pitti Immagine Uomo 96 - Givenchy
Givenchy wase the Guest Designer at Pitti Immagine Uomo 96. Clare Waight Keller – the British designer and artistic director of the LVMH group maison since spring 2017- presented the new menswear collection from the brand that is an icon of French elegance with a special event.
Guest Nation - China at Pitti Uomo 96
The most promising names on the new creative Chinese scene will be the protagonists in Florence with the GUEST NATION special project, promoted by the Fondazione Pitti Immagine Discovery in collaboration with Shanghai Fashion Week on the occasion of Pitti Immagine Uomo 96.
E. Marinella celebrates with a special event at Pitti Uomo
E. Marinella, the sartorial brand of Neapolitan origin tells its centenary history made up of four generations in an exclusive event to be held at Pitti Immagine Uomo, as the brand’s first official presence on the Pitti Uomo international calendar.
Drumohr with a debut at Pitti Uomo
Drumohr, the historic brand founded in 1770 in Dumfries in the Scottish Highlands, which today is totally Made in Italy and recognized for the design of its garments, the extremely high quality of its materials, and the elegance of its collections, renews its presence at this edition of Pitti Immagine Uomo, but in a completely new and central space on the Top Floor.
The special guest at Pitti Immagine Uomo 96 will be Sterling Ruby
Sterling Ruby is the Special Guest at Pitti Immagine Uomo no. 96 (Florence, 11-14 June 2019). The American artist famous for the multifaceted nature of his work that spans painting, ceramics, collage, video and photography, sculpture and installations, as well as textiles and garments, will present the first collection by the S.R. STUDIO. LA. CA. brand.
MSGM celebrates ten years anniversary at Pitti Uomo 96
On the occasion of Pitti Immagine Uomo 96 MSGM, the brand founded in 2009 by Massimo Giorgetti returns to Florence as a Pitti Special Anniversary to celebrate its first ten years. On Thursday 13 June 2019, in a yet-to-be-revealed location, a fashion show will be staged to present the MSGM Spring-Summer 2020 Collection.
The theme of the Pitti Immagine summer trade shows is THE PITTI SPECIAL CLICK
Every six months at the Pitti Immagine fashion events there's something special going on. A spark that makes an always different alchemy, an energetic and emotional click that is difficult to contain.
A short novel of Men's Fashion
On the occasion of Pitti Uomo n.96 (Florence, 11-14 June 2019), the Fondazione Pitti Immagine Discovery presents ROMANZO BREVE DI MODA MASCHILE – A SHORT NOVEL ON MEN’S FASHION, an exhibit showcasing thirty years of menswear from 1989 to the present as seen through the eyes of Pitti Uomo.
Clare Waight Keller is Guest Designer at Pitti Immagine Uomo 96
Givenchy will be the Guest Designer at Pitti Immagine Uomo no. 96 (Florence, 11-14 June 2019). Clare Waight Keller – the British designer and artistic director of the LVMH group maison since spring 2017- will present the new menswear collection from the brand that is an icon of French elegance with a special event scheduled for June 12th 2019.
Milano Unica 28th edition - Satisfying results in terms of attendance and interest
The variety of the presented collections of fabrics and accessories generated positive reactions from Italian and international buyers and exhibitors expressed their satisfaction for the quality and number of contacts established.
Eleanor McDonald will present her capsule collection at Pitti Uomo 95
Class of 1990, a graduate of Central Saint Martins in London, the winner of the sixteenth edition of Its - International talent support, the Camera della Moda Award and the Tomorrow Award, Eleonor McDonald is one of the revelations of this edition of Pitti Immagine Uomo where she will be presenting her first capsule collection.
UK-ITALY: Lessons in sustainable fashion, conference at British Institute
On the occasion of Pitti Immagine Uomo 95, UK-Italy: Lessons in Sustainable Fashion will be held at the prestigious headquarters of the British Institute in Florence. The conference, organised by the Department for International Trade - British Consulate General in Milan will host some of the most important players in the fashion retail scene who will discuss the collaboration between Italy and the United Kingdom for ethical and sustainable fashion; there will be speakers from Burberry, Stella McCartney and Vivienne Westwood and also some British designers such as Christopher Raeburn and Bav Tailor to demonstrate the ongoing cooperation between the Italian and British fashion industries and the common commitment to sustainable and ethical fashion. The conference will be hosted by Orsola de Castro, co-founder of Fashion Revolution.
Brooks Brothers 200th Anniversary Show
2018 marks a milestone in the history of Brooks Brothers — their 200th anniversary. As the first of our celebrations over the coming year, they are proud to be part of Pitti Immagine Uomo, the internationally acclaimed event spotlighting the best in men’s apparel and accessories, in Florence, Italy. In an exclusive runway show, tradition and innovation came together as they presented men's and women's iconic classics inventively styled.
Glenn Martens, creative director of Y/PROJECT will be Guest Designer at Pitti Immagine Uomo 95
Belgian designer Glenn Martens, creative director of Y/PROJECT mens and womenswear Paris-based label will present the new Y/PROJECT FW 2019/2020 mens collection in Florence with a special event. Winner of last year’s prestigious Andam Grand Prize Award, Y/PROJECT is considered one of the most original voices on the contemporary fashion scene.
The Pitti Immagine Uomo Award 2018 goes to Bagutta
Who knows whether the textiles imprinting of his maternal family or the dash and artistic breadth of his father Gianandrea – one of the tutelary deities of 20th century music – had the upper hand, but it is certain that Pino Gavazzeni had a fortunate entrepreneurial intuition when in 1975 – in the wake of the affirmation of pret-a-porter garments – he created Bagutta which immediately established itself as an international reference point for high quality shirt-making for men and women that was synonymous with creativity and Italian style, dividing itself between its own brand collections and the production of garments for some of the greatest Made in Italy stylists. Now that Pino’s interest is mainly as a shareholder, his son Antonio and nephew Andrea are at the helm of the company, respectively as CEO and president.
P.O.P. Pitti optical power
Stripes move, sway and cross again and again. P.O.P Pitti Optical Power will be a visual and virtual spectacle that elicits new horizons of perception and perspectives on reality. As the Pitti Immagine shows do, innovatively, season after season. No black and white austerity in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic. All this in a set design conceived and curated by life-styler Sergio Colantuoni.
Craig Green will be the menswear guest designer at Pitti Uomo 94
“CRAIG GREEN’s collection reveal many of the critical success factors for those who make fashion today”, says Lapo Cianchi, Pitti Immagine Director of Communications & Events, “and specifically his ability to innovate menswear “codes” – even radically, without losing track of the contemporary market’s dynamics. We have been monitoring the development of his style that mixes workwear influences and futuristic shapes, sculptural silhouettes and function. We are thrilled to have CRAIG GREEN at Pitti Uomo so that he can show us all the modern elegance of his vision in a spectacular event.”
Pitti Immagine Award 2018 went to Brooks Brothers
On the occasion of the Pitti Uomo 93 opening ceremony, the Premio Pitti Immagine 2018 to Brooks Brothers has been announced. The Award was given to Claudio Del Vecchio, chairman and CEO of Brooks Brothers, during the brand's special event at Palazzo Vecchio, on Wednesday January 11th.
Luca Magliano is the winner of Who is on next? Uomo 2017
At this edition, Pitti Italics – the Fondazione Pitti Immagine Discovery program that promotes and supports new generations of fashion designers and the most interesting brands that design and manufacture in Italy – is shining the spotlights on MAGLIANO.
Dorian Stefano Tarantini: M1992 and his "Digital Degeneration of Luxury"
This new M1992 path represents a moment of transition, a conscious, mature direction. Dorian Stefano Tarantini, a creative, enthusiastic soul, constantly on the go is here to tell us more. He has given life to one of the most promising brands on the contemporary fashion scene that initially originated as a video-art project. What emerges from this is a complex, talented creative system as well the concept that everything is possible… such as flying a helicopter… don’t you think so? Dorian gave an interview to Pitti Uomo what we can expect from the brand at the exhibition.
Pitti Immagine Uomo - beyond the concept of fair and fashion week
This is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. Created in 1972 Pitti Uomo is held in Florence twice a year.
Mabro made a glamorous return at Pitti Uomo
Men's Fashion Group Florence and Richmart celebrated 60 years anniversary of the Italian men's suits brand MABRO at Pitti Immagine Uomo 92.
Re.Verso ™ by Filpucci – The excellence of being increasingly smart
For the most important national fashion and lifestyle event, the company from Tuscany - world leader in the manufacturing of high-end creative yarns for knitwear with unique products – has once again renewed its inexhaustible research vocation, which has always been its hallmark. On June 28th, at Sala Riunioni Area Monumentale (1st floor), Filpucci is celebrating its 50th anniversary with the press conference: “Fifty years of Filpucci - History tells the future”, with talks by Raffaello Napoleone, Managing Director of Pitti Immagine, Leandro Gualtieri, Filpucci President and founder, and Federico Gualtieri, Filpucci Vice President.
Interview with Pitti Uomo 92 star Niccolo Cesari
At the 92th edition of Pitti Uomo Niccolo Cesari will be remembered with 4 extremely stylish and coloful outfits and attention to details. Read what he shared with us after the trade fair about his participation and his life as a Pitti Uomo peacock.
Who is who at Pitti Uomo - 10 influencers you should know
Pitti Uomo is undoubtedly a premier men’s fashion event. At Pitti Uomo you can see the latest trends, new designers and companies in men’s fashion, premiering the best men’s tailoring from across the globe, but also the best dressed men in the world. The best sentence I have ever heard is that there you can meet "anyone who’s anyone in the menswear business". And this is true. The atmosphere is unique and you feel like everyone is your friend. Everyone is smiling and having fun and at the same time doing business.
Italian men's suits brand MABRO celebrates 60 years anniversary at Pitti Immagine Uomo
Men's Fashion Group Florence prepares a celebration of 60 years of the Italian men's suits brand MABRO at Pitti Immagine Uomo 92. Recently the most modern European factory for made-to-measure suits RICHMART has bought the main controlling share of Men’s Fashion Group Florence and the following brands: MABRO, M52 and MABRO Donna.
MonteNapoleone District, Milano Unica and Robb Report present "The Modern Man"
From June 10-20, in via Montenapoleone, a photography exhibition, devoted to fair play and the modern man, creates a Milan-Florence axis that reinforces at an international level the pre-eminence of Italian Men’s Fashion Week. Focus of the first exhibition: the jacket.
Pitti Uomo 92 will mark the ninth edition of WHO IS ON NEXT UOMO
Pitti Uomo 92 will mark the ninth edition of WHO IS ON NEXT? UOMO, the scouting project produced by Fondazione Pitti Immagine Discovery and sponsored by Pitti Immagine Uomo in cooperation with Altaroma and L’Uomo Vogue, that seeks out new Italian or Italian based talents in men’s fashions.
Battistoni presented at Pitti Immagine Uomo 91 the new Fall/Winter 2017 Collection
Battistoni, since ever a synonymous with elegance, refinement and attention to details, presents at the 91st edition of Pitti Immagine Uomo the new and innovative Winter Collection.
Best street style at Pitti Uomo 91
Pitti Uomo is a fair, where you’re likely to meet anyone who’s anyone in the menswear business. That's the best explanation I have ever heard and it belongs to Erik Mannby.
Other secrets for Pitti Immagine Uomo January 2017 edition are revealed
“DUE O TRE COSE CHE SO DI CIRO [TWO OR THREE THINGS I KNOW ABOUT CIRO]”, is the title of the event that Pitti Immagine has decided to devote to Ciro Paone, founder of Kiton and leading entrepreneur in Italian fashion. It will be a dive into the taste, passion and unrelenting devotion that rally in support of beauty, while also passing through the life and career of Ciro Paone: a history that starts in Naples, and from here, goes on to conquer the world. An exhibition project that will be presented under the artistic direction of Angelo Flaccavento.
Top 3 secrets about the upcoming Pitti Immagine Uomo edition in January 2017
An icon of British design and style who unites heritage, pop inspiration and eclecticism, has chosen Pitti Uomo 91 as the stage for a special event to launch his PS by Paul Smith collection. PS by Paul Smith, the designer’s contemporary line, offers a fusion of luxury design and performance characteristics, technical fabrics and ergonomic cuts. Paul Smith will be realizing a special fashion installation for the occasion.
Fashion Fairs and Trade Shows 2017 in Europe and USA
We are going to present you the fairs that are coming during the next year. You will see the dates, the places and a brief description of the fair so you could choose which of them to visit. We will separate the fairs in two groups - Menswear Trade Fairs and Textile Trade Fairs.
Pitti Uomo 90 - Another record-breaking edition
The last edition of fashion platform Pitti Uomo has just finished (in Friday, June 17). The atmosphere among the stands was filled with energy, collections abounded in creativity and they had all been put together with a keen eye on the market.
Most Stylish at Pitti Uomo 90
Men's fashion plarform Pitti Uomo is currently held in Florence, Italy (June 14-17, 2016). The number of fresh, different and stylish gentlemen, who you can see on all stages of the event is enormous.
Pitti Uomo 90 Street Style
Between all fashion events, premiers, returns, guest stars, international designers, and big names from the fashion industry, let's spend a few minutes to enjoy the Street Style of fair's visitors, which is definitely colorful and fresh.
Pitti Uomo 90 - the heart of the fair
A union of great tradition, stylistic and technological innovation, sartorial spirit and contemporaneity. The heart of the fair, the Central Pavilion pulses with developments in menswear and its contaminations with design. Boasting a transversal offer that the new Pop Up Stores have further expanded, the lower level displays contemporary classic sartorial collections, while the upper level features major new classic names and the fine quality of their pieces.
June 2016 - Pitti Uomo 90 highlights
The theme will be Pitti Lucky Numbers. This season Pitti Immagine is focusing on numbers: their aesthetics, graphics and symbolism both in and out of fashion.
Pitti Immagine launches a new TUTORSHIP project
As of early January 2016, Pitti Immagine is expanding its field of action and investing even more tangibly in its role as a promoter of young talents in contemporary fashion. It has set up a new Tutorship Management Team, dedicated exclusively to helping, accompanying and managing designers in their business and professional careers.
Just Like a Man - the Pitti Uomo exhibition project
Interest in the most exclusive spirit of classic menswear led to the creation of Just Like A Man, the Pitti Uomo exhibition project on the Upper Level of the Main Pavilion with a layout by Patricia Urquiola. It is a project dedicated to a new way of interpreting high-end clothing for today's man that is extremely refined and composite.
Juun.J will be the Menswear Guest Designer at Pitti Immagine Uomo 89
The Menswear Guest Designer at Pitti Uomo 89 will be Juun.J. The Korean designer, whose creative research in menswear continues to attract the attention of the international fashion community show after show, will present his menswear collection for the first time in Florence with a one-of-a-kind event that will take place on Wednesday 13 January, at the Stazione Leopolda.
International Woolmark Prize Menswear final to be held at Pitti Uomo 89 in January 2016
Italian style will entwine with the finest Australian fibre when the International Woolmark Prize menswear final takes place as part of Pitti Immagine Uomo in Florence.
Vittorio Branchizio is the winner of WHO IS ON NEXT? UOMO 2015
Vittorio Branchizio is a young designer who has created a knitwear collection with enormous potential. His marked technical and innovative skills combine with a brilliant interpretation of the best Italian manufacturing traditions for knitwear that is totally unique - from the basic concept to the finished product to the package.
Men's fashion events calendar for 2015
As gentlemen get more and more rigorous about their wardrobe, many of the world's fashion capitals dedicate Fashion weeks especially to menswear. They are held twice a year: in January (presenting the Autumn/Winter collections) and in June (presenting the Spring/Summer collections for the next year). Many fashion fairs and trade shows also have sections, dedicated to men's fashion. The schedule for 2015 includes...
The Wool Lab Spring-Summer 2016
After the exclusive launch at Pitti Uomo, The Wool Lab SS16 will be presented at the most important trade shows worldwide, as well as through The Woolmark Company's global network, along with one-on-one meetings set up with top designers, brands, manufacturers and retailers.
Cantarelli Autumn-Winter 2015/2016 menswear collection - a contemporary way of dressing inspired by the seventies
The exclusive wardrobe of the Cantarelli man for the season Autumn-Winter 2015/2016 is focused on the reasearch of fabrics and colours, combined with the modern culture of tailoring expressed in soft tailored jackets with 'accentuated' shoulders, with macro patterns and jaquard or bouclé effect in silk and wool or alpaca/cashmere, well recognizable in Cantarelli style.
Men's fashion: Knitwear for Fall-Winter 2015/2016 by Vittorio Branchizio
VITTORIO BRANCHIZIO (one of the exhibitors at Pitti Immagine Uomo 87) is a Made in Italy men's knitwear brand, using the finest natural fibers and latest technical knitting solutions. The play between knitted and textile-based sections gives life to pieces with a most complex design and a minimal apparel at its very best.
Leather shoes with Japanese stroke
Leather shoes with Japanese stroke includes four labels: Nao Yokoo, Quilp, ANYWHERE and SPINGLE. All 4 labels were part of Pitti Immagine Uomo 87 fashion fair.
SACE and Pitti Immagine: agreement for the competitiveness of Italian high-end fashion companies
The SACE group and Pitti Immagine are announcing the signing of an important collaboration agreement designed to enhance the international competitiveness of companies participating in the trade shows organized by Pitti Immagine through better access to the insurance-financial products and services provided by the SACE group.
Antony Morato - fashion brand with many faces
The classic outfitting of the male wardrobe is renewed by glam rock details, like the tuxedo jacket and the classic cloth topcoat with leather ergonomic sleeves. The glossy, silver coloured zips emphasize cuts and pockets of jackets, trousers and blousons, and printings and little contrasting inserts renew the dress shirts.The trousers, often reaching the ankle, make the silhouette slender and the slim lines enhance the essential design. The materials are precious and smart and give an image both stylish and vaguely snob of the night-time world.
Panicale Cashmere Fall-Winter 2014/2015 knitwear collection
Knitwear makers since 50 years, the Panicale family keep running the business since the first origins of the factory, that is one of the most ancient knitting units of Umbria. This land, known as the green heart of Italy, is famous for being one of the most advanced cashmere knitwear manufacturing districts in the world.
'Red Ribbon' Spring-Summer 2015 shirts and accessories collection by Eton
The story of Eton started in 1928, in the small village of Gånghester, Sweden. The young couple, David and Annie Pettersson, had both a unique eye for high quality and genuine craftsmanship, which later revolutionized the complete shirting industry. Today, Eton's shirts and accessories can be found in exclusive stores all over the world.
Menswear: Thomas Pink Fall-Winter 2015/2016 collection
For drop one, Thomas Pink was inspired by Sir Michael Caine - one of the sharpest dressers in 1960s London. He avoided the era's peacock style in favour of the kind of restrained but energetic style, which is entirely relevant today, a truly timeless look.
Andrea Neri Spring-Summer 2015 men's suit collection
Andrea Neri Spring-Summer 2015 collection is expressed through an egocentric and proudly Italian style. Shapes and light volumes, thanks to the innovation of the best light weights fabrics, fruit of fine woolen mills. 'Slim fit' and 'Daily fit' that enhance the body size of every man, keeping lines close to the body.
Pitti Immagine Uomo: Maestrami Fall-Winter 2014/2015 menswear collection
The new Maestrami Autumn-Winter 2014/2015 collection is sophisticated and refined, highlighting the value of details, creative citations and artisan excellence in the interpretation of a new and modern sartorial elegance.
Pitti Immagine Uomo: Fall-Winter 2015/2016 menswear trends
Dean Manev, the Trade Director of Men's Fashion Cluster, visited Pitti Immagine Uomo 87 - one of the world's most important platforms for men's clothing and accessory collections, which was held January 13-16, 2015, in Florence, Italy. So, he shared with us, which were the brightest fashion trends in menswear for Fall-Winter 2015/2016, that attracted his attention.
Marni Fall-Winter 2015/2016 menswear collection at Pitti Immagine Uomo 87
Yesterday (January 15, 2015) Marni presented an exclusive fashion show for Pitti featuring the men's collection for the 2015/2016 Fall-Winter season.
Want Les Essentiels Autumn-Winter 2015/2016 footwear collection
It's been a very exciting week at Pitti!! Co-founders and designers, Byron and Dexter Peart, of WANT LES ESSENTIELS have been taking guests on a galactic voyage of discovery with their completely rebranded Autumn/Winter 2015/2016 collection. Last season, the beloved travel and accessories brand launched footwear with two key styles, and this season, they are launching into the world of footwear with innovative new styles in metallic leathers, exotic skins and textured finishes.
Pitti Immagine Uomo 87: Hood By Air
The New York-based luxury label Hood By Air (HBA) was the Pitti Special Guest for this season's edition of the exhibition. The brand, created by Shayne Oliver in 2006 is already admired by members of the trade for its highly creative cutting-edge collections.
Marni will be the guest menswear label at Pitti Immagine Uomo 87
During Pitti Immagine Uomo 87, on January 15, 2015, the Italian fashion label Marni will present an exclusive fashion show for Pitti featuring the men's collection for the 2015/2016 Fall-Winter season.
PITTI IMMAGINE UOMO 86 - Contemporary Global Lifestyle
Pitti Immagine Uomo, the key international trade event showcasing men's fashions and contemporary lifestyle trends, will be held in Florence from 17 to 20 June 2014.
Interview with David Roubach, founder of Balena, a material science company aiming to transform the fashion industry
Where to produce quality men's suits in Eastern Europe - made-to-measure suits, ready-to-wear suits and CMT