H&M and Zara to launch online shopping in Europe

H&M and Zara are launching newer websites in September with real e-commerce ventures. Zara has announced that it will unveil its new online store on September 2 in UK, France, Spain, Italy and Portugal.

From 2011, it will be expanded to the United States, Japan and South Korea. Zara already prepare the ground with its Facebook page, launched last year with 4.4 million fans to this day.

Swedish fashion retailer H&M, second-largest clothing retailer, has been selling online since 1998 in several countries, and plans to launch online shopping on September 16 in UK – it will sell women’s, men’s, children’s and home products.

Recent pool by the Nielsen institute in 55 countries showed that clothes are the sexond most popular products online, after airplane tickets.