EURATEX plans to transform the crisis into an opportunity and become more digital, sustainable and agile. Endorsed by the last General Assembly, the renewal will be driven by the “strategy for recovery from the COVID-19 era” together with five flagship initiatives in critical areas. To guide the European textile and clothing industry towards its renaissance, the GA re-elected Alberto Paccanelli as President.
The fashion industry is one of the largest and most prominent in the world. Fashion brands are also quite innovative when it comes to marketing campaigns. But the strategies used by these brands are not exclusive to fashion. These approaches are also applicable to any business, especially those that primarily operates online. Let us take a look at the successful strategies employed by fashion brands and why every business should consider adapting them to their marketing plan.
Discover the top 10 marketing ideas & strategies for your beauty salon. Everything you need to know to increase your beauty salon visibility and get more client.
In August of this year, the pillars of the elite world fashion concluded the so-called Fashion Pact. Although this agreement does not carry any legal force, when industry giants represented by Chanel, Ralph Lauren and Prada, and 28 other companies begin to take measures to fight against global warming, this means that everything got pretty serious. This pact shows serious changes both in the priorities of the worldwide industry, but also in fashion trends for the coming decades.
Marketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and engagement are everything, the right marketing and advertising strategy can be catalytic.
Looking to kick off the new year with an impactful and exciting new marketing drive? There are a number of ways you can make sure your brand stands out from the crowd, but equally a number of easy mistakes to make. The key is finding a strategy that balances your resources with an initiative that has the realistic outcomes you want.
As part of its DNA, Tejidos Royo has always mantained a total commitment to the Sustainability and Protection of Human Rights throughout the whole Value Chain. Following this philosophy, Tejidos Royo takes the United Nations Sustainable Development Goals (SDG) as its own as the best path to sustainability.
Made With Respect joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.
Coloro decodes color as the human eye sees it. By combining 20 years of scientific research with a 100-years color methodology, they created a truly intuitive color system.
Apulia Fashion Makers was established with these objectives, in the profound certainty that only through the sharing of projects and goals one can pursue high objectives. What for many might have seemed utopian, has turned into a living and dynamic reality, and in a few months after its foundation, has managed to bring together over one hundred manufacturing companies of Textile - Clothing - Footwear (TCF) sectors.
The increased competition with low-cost providers and clients' stronger negotiation power are given as the most important reasons for this price pressure. As a result, it has become very difficult to improve profit margins.
This year, to maintain profitability and a competitive positioning, many vendors will be forced to make extensive adjustments to their pricing and product range strategies. Numerous opinion leaders have already shared a similar view in various media.
International Conference Fashion Futurum: Young Designers as a Key Factor in the Growth of Creative Economy
The business program and international conference Fashion Futurum opened with the discussion New Faces of Fashion: Young Designers as a Key Factor in the Growth of Creative Economy on 14 March 2016; the following issues were raised within the discussion - demand for young brands, efficiency of the e-commerce strategy, financial support and development routes.
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
The closure is going to happen by January 1, 2016, because the company 'is currently being acquired by an international made-to-measure group' and its physical stores have to be closed as 'it does not fit into their growth strategy'.
On August 25, the H&M Conscious Foundation launches the first ever Global Change Award − one of the world’s biggest challenges for early stage innovation and the first such initiative in the fashion industry. By catalysing green, truly ground-breaking ideas the aim of the challenge is to protect the earth’s natural resources by closing the loop for fashion.